Deals Best Practice Guide
Be sure to include " tlx - " in the deal ( i.e , tlx - 12345).
*Although these are our recommendations, be sure to check your DSP's activation guide for any nuances
Avoid Common Blockers
We know you are experts at running campaigns, but we also know that deals can sometimes come
with subtle nuances that ultimately impact pacing and spend. Below are some of our best practices
for getting the most out of your deal setup.
For any questions, or for help setting up a TripleLift Exchange Traded Deal,
reach out to your TripleLift representative today.
Ideal Set Up
Dedicated line item
for a deals
Target TripleLift alone or with other deals rather than alongside Open
Exchange. If on the same line item as the Open Exchange, some DSPs
may push spend to OE if it prefers scale > performance.
With a TripleLift deal, you will get quality performance at scale .
Provide your
inclusion &
exclusion lists
By providing these site lists in advance, we can cut out any fluff and
give you the most relevant inventory.
Set Up Reporting
While we track proprietary data on our side, we'd also love to see
reporting from your side to check against any other KPIs you may be
tracking. Setting this up at the start ensures we'll be in lock step when it
comes to optimizing.
No need to set a deal floor. If your DSP requires it, set to $.01.
Check avails as soon as your deal goes live. If you don't see avails right away,
we can help troubleshoot.
