+10%
brand
consideration
+12%
positive
perception
2x
brand
favorability lift
Video for DSPs
Overview
Video is changing. Ad strategies are evolving to reach audiences where they are. And that
place is now…everywhere. TripleLift is the programmatic partner solving for the shift in
audience consumption by offering video three ways: In-Feed, In-Break and In-Show.
Sources:
Triplelift: Millward Brown Brand Lift, Video Format Study 2021
TripleLift/MediaScience Integrations Study
Triplelift eye tracking (compared against banner)
Kantar MWB Norms
Context &
Performance
Formats available:
Branded Video
In-Feed
Effective alone, but better together.
9x
purchase
intent lift
10x
time spent
2x
engagement
Favorability, Awareness,
& Consideration
2.5X
Favorability
Accelerator
Combine for
12x
brand
awareness lift
3.6x
engagement
77%
less intrusive
Engage &
Breakthrough
Formats available:
In-Stream
Formats coming soon:
CTV Spots
Formats coming soon:
Split Screen, Dynamic
Overlay, Brand Integrations
2X
Awareness
Accelerator
Combine for
In-Break
In-Show
In Feed
]
In-Break
