Product One Sheets

ETD UNREP Q2 Initiative Supply One Sheet

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Join TripleLift's Campaign to Drive Spend towards Underrepresented Publishers Our Underrepresented Voices ETD (UNREP) was created to advance equality by packaging impressions on Black, LGBTQ, Latinx, Asian American Pacific Islander (AAPI), and Women Owned Publishers. The events of 2020 showed us that now, more than ever, representation matters for fostering inclusivity and social justice. At TripleLift we want to take this one step further. Throughout Q2 TripleLift will run UNREP campaigns at cost— meaning aside from pure exchange hosting costs, we will waive our fees so that as much of the media dollars make it to our publishers as possible This means Publishers will see more revenue when buyers activate this package on a deal ID. Maximize Revenue with Premium Demand ! Earn even more of advertisers' media spend ! See premium demand from supportive advertisers aligning DE&I initiatives with campaign goals ! Receive best-in-class service from dedicated TripleLift client services team ! Access our Publisher Diagnostics offering to help identify inefficiencies in your tech stack Representation matters to consumers. In one survey 61% of US adults found diversity in advertising important to them, and 38% were more likely to trust brands that also valued diversity. (Source) Did You Know? Reach out to your TripleLift partner to learn how to get involved in this initiative.

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