Join TripleLift's Campaign to Drive Spend
towards Underrepresented Publishers
Our Underrepresented Voices ETD (UNREP) was created to advance equality by packaging
impressions on Black, LGBTQ, Latinx, Asian American Pacific Islander (AAPI), and Women Owned
Publishers. The events of 2020 showed us that now, more than ever, representation matters for
fostering inclusivity and social justice.
At TripleLift we want to take this one step further. Throughout Q2 TripleLift will run UNREP
campaigns at cost— meaning aside from pure exchange hosting costs, we will waive our fees so
that as much of the media dollars make it to our publishers as possible
This means Publishers will see more revenue when buyers activate this package on a deal ID.
Maximize Revenue with Premium Demand
! Earn even more of advertisers' media spend
! See premium demand from supportive advertisers aligning DE&I
initiatives with campaign goals
! Receive best-in-class service from dedicated TripleLift client
services team
! Access our Publisher Diagnostics offering to help identify
inefficiencies in your tech stack
Representation matters to consumers. In one survey 61% of US adults found diversity in
advertising important to them, and 38% were more likely to trust brands that also valued
diversity. (Source)
Did You Know?
Reach out to your TripleLift partner to learn how to get involved in this initiative.
