Best Practices Guides

Native Best Practice Guide

Issue link:

Contents of this Issue


Page 16 of 16

The research team at TripleLift conducted custom concept testing studies to identify effectiveness of creative assets and elements within advertisements. Fieldwork was collected from 500 respondents in the U.S. between the ages 18 and 64. Respondents were segmented by purchase behavior and decision - making tendencies that influence their shopping journey. They were exposed to 25 advertisements of diverse headline copy and image types for various CPG brands, services, and products. Afterwards, they answered 5 questions to follow selecting ads that they were shown. Pages 10 - 15 Methodology This report includes bespoke brand lift studies and custom brand perception studies that provide additional insights to our first - party performance data. • TripleLift Consumer Perception Survey (n=1013), 2021,*Respondents 18 - 24 Page 3 • TripleLift Brand Lift studies through Kantar (n=32 studies) • TripleLift Exchange Data Page 4 Reach out to your TripleLift partner or contact us for more information.

Articles in this issue

Links on this page

view archives of Best Practices Guides - Native Best Practice Guide