Sales Lift Studies at TripleLift
Determine the quantitative impact a campaign had on your sales by using purchasing data.
What do I need in order to execute?
Feasibility:
• Media Plan: Product featured, volume of impressions, flight dates, etc.
• Impression minimums depend on the product's penetration in the
market
• Length of Flight Should be at least 4 Weeks
• Desired Data Outputs: e.g. creative, targeting or ad format breakouts
Consultation:
• Confirmation that the study appropriately matches KPI's
• Review data cut requests, desired outputs and other logistics
What questions does this answer?
• How did the campaign contribute to sales?
• Are campaign investments delivering against ROI goals?
• What was the return on ad spend?
• What impact did the campaign have on a household - by - household basis?
• How does the increase in sales lift compare against product and industry norms?
• Which ad format, device type, creative, audience segment etc. was the
most efficient at driving sales?
• What optimizations can be made for future campaigns to better drive sales?
What does the output look like?
Who does TripleLift partner with?
TripleLift Preferred Partner
A dditional Vendors
Wrap up report includes incremental sales lift for promoted product, sales for
franchise products, household penetration, market share shift - all by pre -
selected demos and audiences!
