Ad Effectiveness Studies at TripleLift
Insert creative (native, display & video) into a test environment to understand the attention it receives on a site – survey que stions available for additional context
What do I need in order to execute?
Test Materials:
• Native/Display: Creatives to insert webpage test
• Video: Full video asset
Consultation:
• Meeting to understand the purpose of the study and the desired
outcomes
• Discuss report outputs
What questions does this answer?
• Which creative should be utilized in a campaign?
• What emotions did a video evoke?
• Is the creative utilized eye catching?
• Does the ad help increase awareness of the brand or product?
• What about the creative appealed to the audience?
• How long does it take for a consumer to notice the ad on a website?
• Is the headline and caption attention grabbing? Did the consumer read them ?
What does the output look like?
Who does TripleLift partner with?
Wrap up report includes creative insights, heatmap, results by gender
and age demo and a post - exposure survey
TripleLift Preferred Partners
