Brand Lift Studies at TripleLift
Brand lift studies give directional insight into how a campaign shifted the consumer perception of a brand and/or product.
What questions does this answer?
• How did my campaign change consumer attitudes and brand perception?
• Which ad formats or creative themes were most successful?
• How does my campaign compare to industry norms?
• What demographic group best resonated with the campaign?
• What audiences understand the brand position and which ones need specific
and contextualized messaging?
• Is the brand meaningfully different?
• What specific brand/product features drive consumers to convert?
What do I need in order to execute?
Feasibility:
• Media Plan: Volume of impressions, flight dates, target audience, etc.
• Desired Data Outputs: i.e. creative, targeting or ad format breakouts
• Confirmation of Ad Spend
Consultation:
• Confirmation that study appropriately matches KPI's
• Sample survey questions, desired outputs and other logistics
Who does TripleLift partner with?
TripleLift Preferred Partners
Additional Vendors
What does the output look like?
Control Exposed
Wrap up report includes key brand insights, industry norms, frequency
results, demographic insights and more.
