Product One Sheets

I N - F E E D N AT I V E Native ads are located within the editorial feed of publisher placements and reflect the look and feel of every publisher's environment. They are scalable across desktop, mobile web or mobile app and can use the same attribution models you rely on for display campaigns. What is Native Advertising? TripleLift Native In the feed of content including organic feed/grid/listing/carousel In - Feed Native Performant Placements • Even as the #1 source for programmatic native inventory with over 1.8 trillion monthly avails for native image alone, it is important our scale delivers. • Brand awareness of the average TripleLift Native ad is 4x higher than industry benchmarks 2 and brand favorability of TripleLift Native ads exceeds industry benchmarks by 9 percentage points 3 Customizable Features • Ensure your creative shines in every environment by leveraging our Dynamic Templating & Computer Vision technologies to repurpose your creative across placement types and devices. • Drive traffic to your site by customizing your call - to - actions to align with your brand messaging. Top - Quality Inventory • We value getting placement design just right. We have created over 120,000 custom publisher templates in our history, and we don't stop there. • Through our Gold Standard for Native initiative, we are continuously evaluating placement design to ensure our placements are always performing. 1 TripleLift Consumer Perception Survey (n=1013), 2021,*Respondents 18 - 24 2 TripleLift Brand Lift studies through Kantar (n=32 studies) (Research Team) 3 TripleLift Brand Lift studies through Kantar (n=32 studies) (Research Team) Why Choose Native? of consumers find native advertising interesting 1 of consumers have a more positive perception of native vs. banner 1 Backed by research, in - feed native ads are both more interesting and less annoying compared to banner, video, expandable and pop - up ads. 86% 59 % More time is spent consuming native ads vs. traditional banners 1 3 X

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