8
: F A Q S
Can i activate a 1:1 PMP with a publisher?
Yes, 1:1 PMPs with a publisher are supported for Branded Video via the Native and
Wizard workflows. If you are interested in activating a 1:1 PMP with a publisher please
reach out to your TripleLift account representative or brandedvideo@triplelift.com.
What performance PMPS can I activate?
! Completion Rate PMP: 70%, 80%
! Viewability PMP: Moat- 60%, 70%, 80% and IAS- 60%, 70%, 80%
! CPCV
What if the placement is a different ratio than the video creative?
In this instance, TripleLift will never crop a video but instead will add pillarboxing or
letterboxing to ensure the creative is the correct size for the placement.
How am I able to troubleshoot my video if I am noticing issues?
If you notice your video is not starting, rendering or having trouble scaling please
reach out to your TripleLift representative or brandedvideo@triplelift.com
and we will
investigate the issue.
What if I do not have a landing page URL to provide?
! If you do not supply a landing page URL, when a user tries to click the video,
nothing will happen and they will remain on the site where the ad has rendered.
We recommend that you provide a clickthrough URL to ensure an optimal end user
experience.
What happens if I don't have a customized headline and caption?
If you do not have a customized headline and caption that you want to use, a generic
headline and caption will be applied and include Advertising Partner in the
"Sponsored by" field.
