Native Window and Carousel Increase Awareness and Consideration for Auto Brand’s Mid-size Pickup Truck
By utilizing Native Window and Carousel formats a reliable automotive brand saw increases in both awareness and consideration for their mid-size pickup trucks
Native Advertising for Auto: Increased Awareness and Consideration With Carousel and Wind
How a native advertising auto campaign helped this brand promote their new truck.
BACKGROUND
A reliable automotive brand sought out TripleLift to promote awareness of their mid-size pickup truck. They wanted to target drivers both over and under 40 years old, brand loyalists, and current owners of competitive brand vehicles by utilizing formats that are engaging, and nonintrusive to the user experience.
SOLUTION
The brand partnered with TripleLift to drive engaging, eye-catching, and seamless ad experiences. TripleLift activated the Native Window and Carousel formats to highlight the vehicle's features. Both formats helped audiences not only gain more awareness of the promoted vehicle model but also increase their likelihood to consider purchasing a vehicle from the brand in the future.
About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.