The Current State of the CTV Buyer
TripleLift conducted a survey of 408 CTV buyers in the US across key buying teams with questions related to CTV buying behaviors, requirements & perceptions. Explore the report for our findings!
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Our industry changes quickly, we're here to help you keep up. Explore our curated resources.
TripleLift conducted a survey of 408 CTV buyers in the US across key buying teams with questions related to CTV buying behaviors, requirements & perceptions. Explore the report for our findings!
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Discover how off-site advertising is shaping retail media trends, investment, and strategy in our exclusive whitepaper created with eMarketer.
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Extend your programmatic video efforts and achieve CTV campaign success.
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Take the stress out of the programmatic buying process. The Programmatic Buyer's Guide addresses common misconceptions and challenges in critical areas of the buying journey.
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TripleLift has developed the creative technology to deliver High Impact In-Break & In-Show CTV ad experiences that are proven to improve brand metrics like awareness, perception, and recall.
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Learn how TripleLift and an Independent Agency worked together to exceed spending goals on underrepresented voices supply and grew a partnership that's larger than advertising.
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With nearly half of the internet already unaddressable via third-party cookies, Advertisers need a new way to connect with their audiences. Enter first-party data.
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TripleLift’s in-feed formats exceeded expectations for Polestar and emerged as one of the top performing digital channels outside of search.
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Ready or not, in 2024, we’ll all be living in a digital world without third-party cookies. Fortunately, test results show that our solution for targeting in cookie-constrained environments are in...
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Native Advertising is an effective way to build trust within your target audience. Click here for our ultimate guide to native advertising for advertisers!
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A coffee company achieves brand-changing sales lift results due to TripleLift's HiVIEW and omnichannel offerings.
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Learn how TripleLift helped this CPG brand hit their goals by leveraging Instream and Branded Video.
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Learn how a major auto brand improved their lower funnel efficiency without compromising viewability with TripleLift's Native advertising formats, curated performance deals, and audience targeting.
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See how a top international CPG brand leveraged TripleLift’s added value creative services to repurpose their YouTube assets to activate an omnichannel campaign that delivered high VCR with low CPM.
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Looking for help achieving CPC goals, an international technology brand teamed up with TripleLift for their recent product launch.
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Continuing with third-party cookies and Universal IDs is a game of diminishing returns. Now is the time to elevate your contextual strategy by supplementing it with behavioral capabilities.
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Our latest native advertising example featuring eye tracking results that prove redesigned native image placements drive higher consumer engagement.
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Our solution empowers forward-thinking publishers and advertisers with a portfolio of targeting options that can reach a desired audience or hit a desired KPI, all in cookie-constrained environments.
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How a top finance brand leveraged TripleLift's Branded Video format, to achieve better online video performance.
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2024 won’t be the beginning of cookie deprecation, it’ll be the end of it. A strategy based on first-party data is the key to cookieless success. Let’s dive in. The Problem: Third-party Cookies...
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